Skip The Critics Launches Signal, an Audience Intelligence Platform
Signal turns organic social conversations into sentiment, hype and campaign insights for movie, TV and game studios,
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Signal turns organic social conversations into sentiment, hype and campaign insights for movie, TV and game studios, publishers and agencies.
RICHMOND, VA, UNITED STATES, September 17, 2026 /EINPresswire.com/ — Skip The Critics today announced the soft launch of Signal, a new audience intelligence platform built for movie studios, television studios, video game publishers, developers, PR agencies and marketing teams that want a clearer picture of how audiences are reacting to their titles.
Skip The Critics analyzes organic conversations happening across social media about movies, television shows and video games. Instead of relying on critic reviews, star ratings or prompted surveys, the platform looks at what people are already saying and turns those conversations into a Real Audience Score.
Signal takes that same approach and gives entertainment professionals a deeper set of tools for tracking audience sentiment before, during and after release.
“People are already telling you exactly what they think about a movie, game or TV show every day. Signal turns those scattered conversations into something teams can actually use,” said Chris, founder of Skip The Critics.
Before release, titles can be tracked using a Hype Score, giving teams a way to follow audience anticipation and see how it changes as launch approaches. Users can also add specific events to a title, such as a trailer release, gameplay reveal, casting announcement, marketing campaign, press event, game patch, DLC announcement or release date.
Signal then tracks how audience sentiment changes around those events and helps identify what people liked, what they disliked and which parts of the conversation are driving the reaction.
For example, a movie studio can monitor audience anticipation before a trailer launches, measure the reaction after it is released, identify the elements viewers are responding to, and continue tracking how that reaction affects overall interest in the movie.
Once a title is released, Signal moves from pre-release hype tracking to a Real Audience Score that is monitored over time, giving teams a way to see how public opinion develops after launch.
Signal also includes additional tools for the video game industry. Alongside audience sentiment, users can view live player data where available and Twitch viewership, helping publishers and developers understand both how people are engaging with a game and how they are talking about it. Teams can also track reaction to patches, updates and other post-launch events.
The platform includes indicators designed to highlight potential areas of concern, including signals associated with increased refund risk.
Signal is built for companies that need more than a single review score. Users can track multiple titles, compare audience response, follow sentiment over time and examine the conversations behind the numbers from one dashboard.
The platform can also generate fully branded PDF reports, allowing studios and agencies to turn Signal data into client reports, internal updates, campaign summaries and executive presentations.
“The idea behind Signal is simple,” said Chris. “We want to show companies what the audience is actually saying, what is changing and why. If a trailer lands badly, a patch fixes a major complaint or hype suddenly starts building around a title, that should be easy to see.”
The main difference between Skip The Critics and traditional review platforms is where the opinion comes from. Skip The Critics does not ask people to leave a rating or write a review. It analyzes conversations that are already happening, so the audience is not being prompted to provide feedback for the purpose of affecting a score.
For consumers, Skip The Critics turns those conversations into Real Audience Scores for movies, television and video games. Signal gives entertainment professionals access to deeper data behind those scores, including sentiment trends, hype tracking, event reaction, audience insights and reporting tools.
Signal is available at signal.skipthecritics.com. Skip The Critics is available at skipthecritics.com.
About Skip The Critics
Skip The Critics is an audience sentiment platform that analyzes organic conversations about movies, television shows and video games. Its professional platform, Signal, gives studios, publishers, agencies and entertainment teams access to deeper audience sentiment, hype tracking, event analysis and reporting tools.
Chris Gardner
LEVEL TEN MEDIA LLC
press@skipthecritics.com
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