Throughout September, guests at over 200 Drybar shops nationwide can enjoy a complimentary Pepsi Prebiotic Cola during appointments and a take-home offer to stock up, while new clients can also unlock a limited-time $30 blowout.

PURCHASE, N.Y., Sept. 1, 2026 /PRNewswire/ — Getting-ready has always been part of the fun: time with girlfriends, turning on a favorite playlist, a beverage in hand and a few moments to yourself before whatever comes next. And while schedules are fuller and free time may feel harder to find these days, that moment is more important than ever. It may look like a blowout before dinner, a sip before mahjong night or a few minutes to reset before heading out.

Starting today and throughout September, Pepsi® Prebiotic Cola and Drybar® Shops are refreshing the getting-ready ritual and celebrating that moment across 200 Drybar shops nationwide. Throughout the month:

• All guests can enjoy complimentary Pepsi Prebiotic Cola in Original Cola and Cherry Vanilla flavors during appointments.
• All guests can take home an offer to stock up their fridge or bar cart with 30% off Pepsi Prebiotic Cola on Amazon from September 1 through October 31 with code PEPSIPREGAME. Click HERE to redeem while supplies last!
• New Drybar clients who use code PEPSIPREGAME when booking online will receive a $30 Blowout. Click HERE to book now!

Since hitting store shelves earlier this year, Pepsi Prebiotic Cola has offered a new way to enjoy the refreshing taste of Pepsi, with functional ingredients and less sugar. Together with Drybar, Pepsi is bringing that refreshment into a familiar getting-ready moment guests already know and love, making a little time to yourself feel even more enjoyable.

“With Pepsi Prebiotic Cola, we set out to give people another way to enjoy the Pepsi taste they love – one that reflects how they’re thinking about beverages today,” said Sara Garner, Senior Director, Marketing, Pepsi. “Drybar is the perfect partner because the blowout is already part of how so many guests get ready for what’s next. Together, we’re pairing a reimagined take on Pepsi Cola with a getting-ready ritual people already love, giving this moment of prep a refresh that feels fun and elevated. Few things feel more iconic than a fresh blowout and a cold Pepsi in hand.”

“Fall is when everyone’s calendar fills back up, and time for yourself is usually first to go. That’s exactly why our clients book – a blowout can be the moment before a big night, or it can be the whole event. Enjoying a Pepsi Prebiotic Cola in the chair makes it feel like a treat instead of an errand,” said Michelle Devore, Chief Marketing Officer, WellBiz Brands.

*The Pepsi Prebiotic Cola x Drybar program will be available to guests receiving services at participating Drybar shops nationwide throughout September, while supplies last.

Discounted price available to new Drybar Shops customers only and applies exclusively to the Blowout service (all other services and add ons excluded). Must book online and enter PEPSIPREGAME code at the time of online booking to be eligible for the discounted Blowout. Subject to appointment availability. Taxes and tips extra. May not be combined with other promotions. 

To learn more, follow @Pepsi and @Drybarshopsus on social media.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About Drybar
Drybar was founded in 2010 and revolutionized the beauty industry with its focus on professional blowouts—no cuts or color involved. Featuring a modern, stylish ambiance, Drybar shops offer a chic, fun environment where clients leave feeling confident. With a range of signature blowout styles and styling products, Drybar shops have become the go-to destination for women seeking the perfect blowout without the hassle of traditional salon services. As a leader in the beauty industry, the Drybar shops deliver an elevated client experience that enhances natural beauty and positively impacts all aspects of life, from work to social events.

Drybar® shops are a part of the WellBiz Brands portfolio of beauty and wellness brands, which also include the Radiant Waxing®, Fitness Together®, Elements Massage® and Amazing Lash Studio® brands. Colorado-based WellBiz Brands now has more than 750 locations across all of its portfolio brands. As a high-growth franchise brand, DB Franchise, LLC offers franchise ownership opportunities in select territories across the country.

To learn more about the Drybar shops brand and franchise ownership opportunities, visit DrybarShops.com.

Drybar® is a registered trademark owned by Kaz Europe Sárl, a Helen of Troy company and used by DB Franchise, LLC under license.

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SOURCE PepsiCo Beverages North America