Victor Revolutionizes Rodent Control for the Smart Home Era with Connected Monitoring That Eliminates Routine Trap Checks

LANCASTER, Pa., Nov. 10, 2026 /PRNewswire/ — Victor®, a recognized world leader in rodent control with more than 125 years of category expertise, today announced the latest innovation in its portfolio: the Victor Smart Trap, in partnership with Ring. Revolutionizing the traditional mousetrap for the smart-home era, the Victor Smart Trap is the first and only traditional snap trap to deliver real-time catch alerts in the Ring app.

As consumers increasingly seek smarter, more convenient solutions throughout the home, expectations are also rising for pest-control products that reduce effort and eliminate uncertainty. According to a 2025 survey commissioned by Victor and conducted by Ipsos, consumers are seeking more innovative, less hands-on approaches to rodent control that provide greater convenience and peace of mind, with uncertainty around whether a trap has been triggered emerging as a key frustration.¹ The Victor Smart Trap addresses that longstanding challenge by combining Victor’s proven trapping performance with reliable, connected monitoring.

The Victor Smart Trap transforms a traditionally manual experience by eliminating routine trap checks and notifying consumers when a catch occurs. Traditional traps require consumers to check them repeatedly to know whether they have been triggered. According to a separate 2026 Victor consumer survey, users check their traps an average of eight times before discovering a caught rodent.² The Victor Smart Trap eliminates that guesswork by providing real-time catch alerts through Ring, giving consumers greater visibility without the need for constant checking.

“The Victor Smart Trap keeps what consumers have always trusted about Victor: it is effective, fast, and humane. It also gives them something new: control and visibility without having to guess or wait,” said Joao Rodrigues, CEO of Victor’s parent company, Woodstream Corp. “This partnership puts Victor at the front of smart home protection. Remote monitoring has been available to pest control professionals for years. Now we are bringing it to consumers, in a product from an iconic brand they have trusted for generations.”

The Victor Smart Trap combines proven trapping performance with smart-home connectivity, offering key features and benefits including:

• The first and only traditional snap trap with real-time catch alerts through Ring.
• Proven, dependable trapping performance consumers expect from Victor.
• Real-time catch alerts through the free Ring app, eliminating the need for routine manual trap checks.
• Simple pairing, baiting, setting and placement for an easy-to-use experience.
• Clean, no-touch disposal directly from the Reusable Smart Base.
• More than one year of Smart Base battery life under normal use.
• Reset your Smart Trap with replacement Power-Kill Traps.
• Connected monitoring powered by Amazon Sidewalk for hard-to-reach or low-traffic indoor areas, with shared catch notifications for household members and no Ring subscription or Wi-Fi setup required.

To support the launch, Victor is introducing “It’s Done,” a new integrated marketing campaign rooted in a simple consumer truth — people spend far too much time checking traps to see if anything has happened. The creative platform emerged from a behavioral insight revealing that consumers rarely “set and forget” a trap.² Instead, they often find themselves worrying about the problem and repeatedly checking for results. Inspired by the understated confidence of classic mob-movie scenes, the campaign dramatizes the reassurance of knowing the job is done, where a quiet nod and a few words communicate everything that needs to be said. The 360-degree campaign spans connected TV, digital video, paid and organic social, creator partnerships, retail media and e-commerce activations, reinforcing Victor’s long-standing promise: “If you need to do it, do it right.”

“Consumers trust Victor to do the job, but they haven’t always had a way of knowing when the job was done,” said Jessica Weinstein, Chief Marketing Officer of Woodstream Corp. “With Victor Smart Trap and real-time Ring notifications, there’s no wondering, no repeated checking and no unnecessary trips to the basement, attic or garage. We developed ‘It’s Done’ around a simple insight: consumers care less about the act of trapping than they do about the peace of mind that comes when a problem is solved. That’s the idea at the heart of the campaign and the promise behind Victor Smart Trap: it’s not a matter of if. It’s when.”

The Victor Smart Trap is available for purchase online at Amazon, Ring.com and VictorPest.com. The lineup includes the Victor Smart Mouse Trap (MSRP $32.99) and Victor Smart Rat Trap (MSRP $38.99), each of which includes one Smart Base and two Power-Kill Traps. Beginning in mid-December, the Victor Smart Clean Catch Mouse Trap (MSRP $32.99) will also be available, including one Smart Base and one Power-Kill Trap with Clean Catch cover designed to contain mess. Starting in January 2027, consumers will also be able to purchase the Victor Smart Trap lineup in stores and online through The Home Depot, Lowe’s and Ace Hardware.

To learn more or purchase the Victor Smart Trap, please visit VictorSmartTrap.com.

Research Methodology
¹ Ipsos Consumer Research: Ipsos conducted an online survey among 800 U.S. adults aged 18+ between April 17-21, 2025 on behalf of Woodstream brands including Victor® to explore consumer attitudes, unmet needs and preferences related to pest and rodent control.
² Victor Consumer Survey: Based on a separate online survey of 332 U.S. adults aged 18+ commissioned by Victor® and conducted between August 10-14, 2026 to understand consumer behaviors and experiences related to rodent-trap usage.

Disclaimer: Coverage may vary by location and is subject to change or interruption. Check approximate Amazon Sidewalk coverage in your area here.

About Victor
Victor® is a recognized world leader in rodent control and one of the leading brands within the portfolio of global manufacturer Woodstream Corp. A trusted brand for more than 125 years, Victor revolutionized rodent control in 1898 with the invention of the spring-based Victor mouse trap. Today, the brand has produced more than one billion of the iconic mouse traps and now offers the broadest line of rodent control products on the market including traps, repellents and poison. More information on victorpest.com.

About Woodstream
Woodstream, headquartered in Lancaster, Pennsylvania, is a global manufacturer and marketer of a broad portfolio of branded pest control and lawn & garden products, under brands such as Victor®, Terro®, Perky-Pet®, Havahart®, Safer®, Sweeney’s® and Mosquito Magnet®, among others. The company’s products, which have leading market share positions within their respective segments, are sold at more than 100,000 retail locations and to professional pest control providers throughout the United States, Canada, the United Kingdom, and other international markets.

Media Contact
Demonstrate PR on behalf of Victor®
victorpest@demonstratepr.com 

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SOURCE Victor