Microsoft Advertising recognizes Scorpion for its unique ability to use customer and revenue data to guide advertising investments

SALT LAKE CITY, Nov. 9, 2026 /PRNewswire/ — Scorpion, the leading provider of digital marketing and technology solutions for local businesses, has been named a winner of the Data Integration Excellence Award at the 2026 Microsoft Advertising Partner Awards. The award recognizes partners finding new ways to use data to improve advertising performance.

Scorpion earned the award for expanding its advertising technology to connect clients’ call tracking and CRM data directly to Microsoft Advertising campaign decisions. By identifying which leads turn into booked jobs or signed cases and generated revenue, the technology automatically adjusts advertising budgets, putting more money toward the services and markets bringing in business.

Across Scorpion’s connected accounts, clients saw a 97% increase in attributed revenue. As the revenue results became visible, two-thirds of accounts increased their Microsoft Advertising investment, with 26% increasing spend fivefold or more.

“A lead doesn’t mean much if it never turns into business,” said Ashlie Kim, Senior Vice President of Advertising at Scorpion. “We have access to data that tells us what’s bringing in revenue for our clients, and the technology and solutions to make better advertising investments because of it, so why wouldn’t we use that data to our clients’ advantage? We’re honored to see Microsoft Advertising recognize the impact we’re having on the businesses we serve.”

Microsoft’s automated bidding technology uses campaign data to optimize ads, while Scorpion’s system adds information about which leads are turning into paying customers. This gives Microsoft Advertising better information to determine which conversions are most valuable.

“Scorpion brings together advanced technology, deep industry expertise, and a strategic team to help small and medium-sized businesses turn meaningful data into measurable growth. We’re incredibly proud of what we’ve accomplished together, and this recognition reflects the strength of our collaboration and our shared commitment to helping SMBs compete, grow, and succeed,” said Sarah Reeves, Director of Channel Partnerships at Microsoft Advertising

For more information about the Microsoft Advertising Partner Awards and to view the full list of winners, visit https://about.ads.microsoft.com/en/blog/post/october-2026/2026-microsoft-advertising-partner-awards-north-america-winners-announced. 

About Scorpion

Scorpion is the leader in helping local businesses succeed through RevenueMAX, a complete collection of digital marketing solutions created to drive maximum revenue to local businesses. Scorpion is pushing the industry forward past a focus on leads and toward a focus on what truly matters: revenue growth. Backed by award-winning AI and more than 25 years of marketing expertise, Scorpion wins local businesses more customers, more revenue, and most importantly, better ROI. With Scorpion, there’s no guesswork, only growth. Learn more at Scorpion.co.

Contact Information:
Scorpion Public Relations
ScorpionPR@scorpion.co 

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SOURCE Scorpion