MUSEUM OF ICE CREAM KICKS OFF PINKMAS 2026, INVITING GUESTS TO MAKE MORE ROOM FOR JOY THIS HOLIDAY SEASON

The annual holiday celebration returns with new experiences and collaborations with Food Network and Macy’s Herald Square

NEW YORK, NY, UNITED STATES, November 5, 2026 /EINPresswire.com/ — Oh what fun! Museum of Ice Cream is bringing back its annual Pinkmas celebration for the 2026 holiday season, transforming its museums into playful pink winter wonderlands filled with new experiences, sweet treats and plenty of reasons to feel like a kid again from November through January.

At a time of year that can feel increasingly busy, Pinkmas is an invitation to make room for something simple: joy. Museum of Ice Cream has always believed in the power of play, connection and shared experiences, and this holiday season, the brand is bringing its signature recipe for joy to life in more ways than ever through new programming and collaborations with Food Network and Macy’s Herald Square.

Inside Museum of Ice Cream, guests can step into a playful pink world filled with towering trees, larger-than-life inflatables, a life-size snow globe and, of course, sprinkles galore. Seasonal treats, unexpected surprises and plenty of opportunities to play give friends and families a place to put the holiday to-do lists aside and simply have fun together.

“Pinkmas has always been about creating the kind of holiday memories that bring out your inner child,” said Manish Vora, CEO and Co-Founder of Museum of Ice Cream. “There’s real value in making time for joy and connection, especially during a season that can move so quickly. This year, we wanted to give people even more ways to experience that together, whether it’s something you can taste, step into, play with or share with the people you love.”

Food Network Brings Holiday Baking Championship to Pinkmas

This season, Museum of Ice Cream is teaming up with Food Network to bring the spirit of its beloved Holiday Baking Championship off the screen and into Pinkmas.

Across all U.S. Museum of Ice Cream locations, guests can visit the Food Network Pinkmas Hot Cocoa Bar, a playful, immersive take on one of the season’s most nostalgic treats. Inspired by the creativity and holiday magic of Holiday Baking Championship, the experience gives fans a new way to taste and experience the show while creating their own sweet holiday memories together.

Guests can sip and share at the Food Network Pinkmas Hot Cocoa Bar at all five U.S. Museum of Ice Cream locations throughout the season.

Museum of Ice Cream brings the Sprinkle Pool to Macy’s Herald Square

The fun won’t stop at the museum. The Museum of Ice Cream’s signature Sprinkle Pool is making a splash inside the iconic Macy’s Herald Square flagship. The festive activation will include immersive photo moments and exclusive ice cream-inspired merchandise, including a limited-edition Museum of Ice Cream x Macy’s holiday ornament, as well as a family apparel collection created and produced by G-III for this special Museum of Ice Cream capsule, offering a little magic to take home from Macy’s Holiday Square.

Expect sweet surprises from iconic NYC dessert destination Serendipity3 at Museum of Ice Cream’s Sprinkle Pool inside Macy’s Holiday Square on select Saturdays in December, giving holiday shoppers another reason to stop, sip, and sprinkle a little joy into their day. To learn more, visit here.

Make Room for Joy Through January

Pinkmas continues through January 18th at Museum of Ice Cream locations in New York City, Boston, Miami, and Chicago, with seasonal programming and surprises throughout the holiday season.

From unlimited ice cream and seasonal scoops like Rudolph’s Treats and Peppermint Stick to Espresso Merry-Tinis, the Pink Sprinkle Pool and plenty of unexpected moments along the way, Pinkmas gives guests permission to play, connect and make the kinds of holiday memories that last long after the decorations come down.

Because the holidays don’t always need more stuff. Sometimes, they just need a little more joy.

For tickets and more information, visit museumoficecream.com or follow @museumoficecream on socials.

ABOUT MUSEUM OF ICE CREAM
Museum of Ice Cream is a global experiential brand that creates multi-sensory environments to spark imagination, inspire play and bring people together through the universal power of ice cream. With locations in New York City, Miami, Chicago, Boston, Las Vegas and Singapore, and Los Angeles and Orlando locations coming soon, Museum of Ice Cream has welcomed millions of guests into experiences designed for lasting memories and meaningful moments of connection.

Emmy Carragher
Museum of Ice Cream
Visit us on social media:
Instagram
TikTok

Media gallery

About The Author

Written By: EIN Presswire