As a Gold Sponsor, the Sitecore Platinum Partner will share guidance on Scrunch, content strategy, and practical applications of SitecoreAI

AI-generated answers can shape a customer’s shortlist before they ever visit your website. Scrunch helps companies understand how their brand appears in those answers.”

— Kautilya Prasad, Vice President, Sitecore Practice at XCentium

IRVINE, CA, UNITED STATES, October 23, 2026 /EINPresswire.com/ — XCentium, an award-winning digital consultancy and Sitecore Platinum Partner, will participate as a Gold Sponsor at Sitecore Symposium 2026, taking place Nov. 10–12, 2026, in Orlando, Florida. The company will present two sessions exploring how organizations can improve their visibility in AI-generated answers.

Scrunch, a Sitecore company, is an AI search visibility platform that shows brands where they are cited, missing, or misrepresented in AI-generated answers across ChatGPT, Gemini, and Perplexity. XCentium’s selection to present on Scrunch at Symposium reflects its position as a leading partner in answer engine optimization (AEO).

Nilesh Tamhane, Director of Digital Delivery at XCentium, and G.C. Blocker Jr., Principal, Digital Delivery at XCentium, will present “How to use Scrunch to get your brand cited by AI: A proven citation playbook” on Thursday, Nov. 12, from 2 to 2:30 p.m. EST.

Part of the “Content management for the AI era” track, the session will explore how organizations can use Scrunch to track brand citations across AI answer engines, uncover competitive gaps, and identify opportunities to improve Sitecore content. Attendees will learn how to prioritize changes and measure progress.

G.C. Blocker Jr. will also present “From SEO to AI search visibility: How to get your brand cited” on Wednesday, Nov. 11, at 12:30 p.m. EST in the Solutions Pavilion. The thought leadership session will examine how search engine optimization, AEO, structured content, digital asset management, and Scrunch can support AI search visibility for organizations using SitecoreAI.

“AI-generated answers can shape a customer’s shortlist before they ever visit your website,” said Kautilya Prasad, Vice President, Sitecore Practice at XCentium and a seven-time Sitecore MVP. “Scrunch helps companies understand how their brand appears in those answers. The value comes from identifying which gaps could influence a customer’s decision, deciding what to address first, and tracking whether AI search visibility improves over time.”

XCentium’s work with three clients also earned four finalist recognitions in the 2026 Sitecore Digital Impact Awards:

• Brookfield Residential Properties: Most Innovative Use of Sitecore and Digital Experience Leadership
• Glory Global: Intelligent Tech Stack
• Meritage Homes: Most Innovative Use of Sitecore

Winners will be announced at Sitecore Symposium in Orlando.

XCentium helps organizations build and optimize digital experience and commerce solutions with Sitecore and improve AI search visibility with Scrunch. The company has delivered more than 500 Sitecore solutions, and its team has earned more than 90 Sitecore MVP recognitions.

Attendees can meet with XCentium to discuss:

• Evaluating and adopting Scrunch, monitoring AI search visibility, and prioritizing improvements
• Planning a SitecoreAI implementation or migration
• Improving content management, digital asset management, and content operations
• Applying customer insights, personalization, and experimentation to improve conversion
• Connecting commerce experiences with content, customer data, and enterprise systems
• Automating marketing and digital workflows with AI agents and appropriate governance

To learn more or schedule a meeting during Sitecore Symposium 2026, visit XCentium’s Sitecore Symposium event page.

About XCentium

XCentium is an award-winning consultancy that helps global brands design, build, and optimize digital experiences. The company combines deep expertise across digital experience and commerce platforms, as well as AI, data, and cloud, with senior-led teams and a client-first approach to deliver measurable business outcomes. For more information, visit XCentium.com.

Eugene Sefanov
XCentium

Legal Disclaimer:

EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Media gallery

About The Author
Written By: EIN Presswire